CADBURY MEMORY BARS

CADBURY MEMORY BARS

Over the last few years, we’ve had requests from families and care homes for old Cadbury wrappers. Nostalgic Cadbury packaging that could be used to help spark memories and start conversation with those living with dementia.

So we’ve partnered up with Alzheimer’s Research UK, to bring back classic packaging designs for our most iconic bar, the Cadbury Dairy Milk.

MEMORY BARS: THE STORY

We sent thousands of Memory Bars to people living with dementia and their loved ones. We hope that these bars will support conversations about fond memories from the past. This is Layla's story:

FROM THE ARCHIVES

We know how powerful nostalgic materials can be for those with dementia. That’s why we’ve made some of the most iconic wrappers and adverts from our archives available to the public.

Please share them with loved ones as a way to spark memories and create connection.

DOWNLOAD HERE

Partnership with Alzheimer's Research UK

As we mark 200 years of being part of the nation’s shared memories, we have donated £200,000 to Alzheimer’s Research UK. Find out more about their work towards finding a cure for dementia and helping those memories live longer.

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CADBURY MEMORY BARS