Cadbury Unwrapped

We’re unwrapping the brand, meeting the people, and visiting the places that make Cadbury and the products you love, so unique.

Shaped by you

Tastes and attitudes towards chocolate have evolved since John Cadbury opened his grocer’s shop on Bull Street, Birmingham 200 years ago.

A constant throughout Cadbury’s history is a desire to understand what you, our consumers, want and enjoy in chocolate, and how we can delight you time after time.

To illustrate how this remains true today, our Cadbury Unwrapped report identifies the trends shaping chocolate consumption today, and how these have influenced the Cadbury products you love.

This is Cadbury Unwrapped.

cameo desktop

Cadbury Unwrapped UK

Learn how we develop and make our products in the UK, and how innovation is key to our enduring popularity.


Cadbury in the UK

500,000 litres

That’s how much British milk we process every day to make Cadbury chocolate

30 countries

Every Cadbury bar sold globally begins life in Bournville

1.8 million blocks

That’s how much chocolate our Bournville factory produces in 24 hours


Learn what it's like to work in Cadbury's factory, archives and research and development centres in Bournville


Cadbury today, and tomorrow

  • Ever since John Cadbury opened his shop selling drinking chocolate in Birmingham in 1824, Cadbury has created delicious tasting products that delight you, our consumers, whilst supporting the people that work for us and the communities we serve.

    These values shape us, and as we celebrate one milestone and look ahead to the next two hundred years, we’re committed to staying true to these words, and investing in our UK footprint.

    In recent years, we’ve spent nearly £300 million to upgrade our Cadbury factories in the UK in order to modernise our production, being more efficient and innovative in what we do.

    We’ve also invested in our science and research and development facilities, and now have more people developing new Cadbury products in the UK than anywhere else in the world.

  • From new takes on old classics, to new bars and bites, every single Cadbury product that we sell across the globe begins its life in the UK, ensuring that Bournville remains the home of Cadbury.

    And, importantly to us, we have donated over £15 million to charities and communities through the Cadbury Foundation, supporting communities and people that need it most.

    But most of all we remained committed to you, our consumers. You have enjoyed our products for two hundred years, and we will always ensure that you shape the way we do business and the products we develop.



The Cadbury Timeline

Take a look back at where Cadbury began, and the key points in history that shaped the Cadbury we know today.


How Cadbury became 
a fabric of the nation

Read how John Cadbury and his sons’ generous spirit and remarkable vision changed how chocolate was made, workers’ wellbeing - and inspired future generations.

@CadburyUK Stories

We love it when you share a Cadbury moment! Follow us on Instagram to share your Cadbury stories and see what we’re up to!


Treat your inbox

Want to know about all the latest goodies from Cadbury? Sign up and you'll be the first to hear about exclusive offers, new delicious chocolate treats, gifts and more.