Over the last decade, we’ve been working hard to help make sure the cocoa in the Cadbury chocolate you love is sourced in a more sustainable way, with an aim to be both kind to the planet, and the people who grow it.
So what do we mean by mindful snacking? It is about eating with intention and attention, focusing on the present moment, and savoring how the food tastes so you really enjoy it. In short, it’s about making the most of snacking in-the-moment. This has never been more important, given that we are all snacking more often.
We are placing the Snack Mindfully portion icon on all packs, for all snacks, globally by 2025. We established this goal in 2019 and aligned our approach globally to begin activation in 2020.
Snacking mindfully involves a few simple steps that add up to real all-around enjoyment:
PORTION OUT YOUR SNACK
FOCUS ON THE SMELL AND TASTE
NOTICE THE TEXTURES
FINISH ONE BITE BEFORE STARTING THE NEXT
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