Dive into the chocolatey world of Cadbury World

Discover the heritage of your favourite confectionery, explore interactive chocolatey zones and more!

A journey through time at Cadbury World

Located in the historic village of Bournville, where Cadbury first began making chocolate over a century ago, Cadbury World invites visitors to explore the craft, creativity, and heritage that have shaped one of Britain’s most loved brands. Guests can gain insight into the art of chocolate making — from the journey of the cocoa bean to the creation of the iconic Cadbury Dairy Milk. The experience also showcases how innovation continues to drive engagement and delight for generations to come, highlighted by the exciting Cadbury Chocolate Quest ride.

Embark on a chocolate-Fuelled adventure

Cadbury World features a range of immersive experiences that bring the magic of chocolate to life. Visitors can take part in the Cadbury Chocolate Quest ride to collect ingredients and create their own Dairy Milk bar with help from Freddo and his team, or enjoy the 4D Chocolate Adventure, a thrilling cinematic journey complete with motion seats and beloved Cadbury characters. The Have A Go Zone offers a hands-on opportunity to practice chocolate piping and tempering, while the Chocolate Making area demonstrates traditional techniques and live craftsmanship from expert chocolatiers — complete with a delicious sample. Finally, guests can explore the Bournville Experience, celebrating the rich heritage of the Cadbury family, the history of Bournville village, and over a thousand pieces of nostalgic memorabilia.

About Cadbury World

Cadbury World opened in 1990 offering a memorable, enjoyable, and unique insight into Cadbury

Welcoming hundreds of thousands of guests every year, Cadbury World has grown to be one of the largest tourist attractions in the UK

Visitors spend two to three hours at Cadbury World as they journey through fourteen fun and fascinating chocolatey zones

The Cadbury World Shop stocks the largest range of Cadbury products of any other store in the UK

Treat yourself to a delicious meal, snack or drink at the Cadbury World Café, a fun themed restaurant

Cadbury World’s range of educational talks and workshops will ensure that all families enjoy a trip with choc-full fun and discovery

Discover more from Cadbury

RECIPES

Delicious Cadbury recipes

Get creative in the kitchen with your favourite Cadbury chocolates

Gifting

CADBURY CHOCOLATE GIFTS

For a birthday, retirement or anniversary, a love you or thank you... We have lots of chocolate gift ideas to help you say something special, right here.

@CadburyUK Stories

We love it when you share a Cadbury moment! Follow us on Instagram to share your Cadbury stories and see what we’re up to!

CDM Caramel Cameo
Hazelnut
Cadbury Dairy Milk Chocolate Piece
Cadbury Dairy Milk Chocolate Chunk

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