NEW RECYCLED PACKAGING.
SAME DELICIOUS CADBURY.
We aim to use more post consumer recycled plastic in our packaging. That's why, as of 2025, the core range of Cadbury tablets* and, as of Easter 2026, part of our Cadbury Mini Eggs range** are now packed in ISCC certified recycled plastic, allocated through the mass balance principle, using ~700 tonnes*** of post consumer recycled plastic in the production process. This covers ~300 million bars per year and ~70 million bags of Mini Eggs per year. This is made possible through advanced recycling technology, and we aim to increase the use of recycled materials in our packaging in the future.
*wrapped in 80% ISCC certified recycled plastic
**3 of 5 Mini Eggs SKUs including 74g, 256g and 31.9g packed in 65% ISCC certified recycled plastic
***Forecasted volume for the first full year on the market (2026), Sep. 2024 and May. 2025
This initiative across the UK and Ireland will use the equivalent amount of ~700 tonnes of post consumer recycled plastic per year
THE MASS BALANCE
PRINCIPLE EXPLAINED
The mass balance principle means that we sourced and allocated an amount of recycled material that meets ISCC's certification requirements, in order to produce the new recycled plastic packaging, for Cadbury tablets and 3 out of 5 Mini Eggs SKUs. The mass balance approach makes it possible to track the amount and characteristics of circular material in the ISCC certified value chain and attribute it based on verifiable bookkeeping.
When the mass balance principle is used, the physical amount of recycled plastic in the packaging can vary. We attribute an equivalent amount of 80% (Tablets) and 65% (Mini Eggs) recycled plastic, but the physical amount of recycled plastic can be more or less.
The film below helps explain things further.
RECYCLE YOUR PACKS
Our new Cadbury tablet and Mini Eggs packaging are designed to be recyclable. Where collection, sorting and advanced recycling technology exists, your Cadbury wrapper or other flexible plastic could be turned back into new packaging. Our packs can be taken to selected collection points near you (UK only). We are a founding member of the Flexible Plastic Fund and Flex Collect project.
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