We’re pleased to announce that our global partnership with Manchester United will be continuing so that, together, we can keep giving back to the local community.
Since joining forces, we’ve collaborated with Manchester United on national equitable campaigns such as ‘Donate Your Words’, which helped to tackle loneliness in the elderly, and ‘Give A Doubt’ which addresses self-doubt amongst Britain’s young people.
As our partnership continues, we’ll be creating new community initiatives that are driven by our shared belief that there is a ‘glass and a half in everyone’, and putting community & generosity at the heart of everything we do.
At the start of the 2023/24 season, we kicked off our biggest ticket giveaway ever, bringing fans from all communities closer to their beloved club. Manchester United had the chance to win thousands of prizes every week, including hospitality experiences, match tickets and cash prizes. Find more about the latest Cadbury competitions here.
“We are delighted to be extending our relationship with Mondelēz International and the opportunity to build on what we have achieved with our partnership so far,” said, Victoria Timpson, Manchester United CEO of Alliances and Partnerships. “Both Cadbury and Manchester United take pride in supporting local communities. Cadbury recognises the ability football has in uniting fans for a common cause and we look forward to once again utilising the partnership to amplify important community campaigns.”
Cadbury x Manchester United
Nick Rogers, Sponsorship Lead, Northern Europe and Mondelēz International, said
"We're thrilled to extend our partnership with the legendary Manchester United. We'll bring even more exciting products and experiences to our consumers while continuing to make the game more inclusive for all fans. At Cadbury, we're dedicated to supporting families and fans, and, as we approach our 200th birthday, our shared 'glass and a half' ethos with Manchester United has never been more important. In the last three years, we've supported over 700 businesses and 200,000 fans nationwide, donating millions of pounds worth of sponsorship assets. And we’re only just getting started!”
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