We are delighted to announce the extension of our amazing partnership with Celtic FC as their Global Chocolate Partner. Since 2020, we’ve worked together to use football as a force for good, based on our shared values, offering people a sense of belonging, community and providing fans with unforgettable experiences.
Since our partnership began, we’ve been supporting the work of Celtic FC Foundation, creating the first limited edition product (the ‘Lisbon Lions Bar’) in 2021, with all funds raised from the sale of the 1967 bars going directly to the Foundation’s ‘Football for Good’ campaign.
The following year, the ‘Champions’ limited-edition bar was released to celebrate the Club’s Scottish Premiership Trophy win, again with all funds raised supporting the Foundation’s work in assisting the most vulnerable within the local communities.
To celebrate the continuation of our partnership, we invited Stephanie Drew and family to the club’s final match of the season at Celtic Park for a one-of-a-kind VIP Matchday Experience, to thank them for their support of the Club’s charitable arm over the years.
Together, we’re focussing on bringing fans from all communities closer to the action. When the 2023-24 season kicked off we launched our biggest EVER ticket giveaway. Fans had the chance to win thousands of prizes every week, including hospitality experiences, match tickets and cash prizes. Find more about the latest Cadbury competitions here.
Tony Hamilton, Chief Executive at Celtic FC Foundation, commented
“Cadbury have been a great partner for us, and we’re delighted that we can continue working together for a further two years (...) It’s very important to us that we work with organisations who share our values and Cadbury are a great example of that. We’d like to thank them for their ongoing support.”
Adrian Filby, Celtic FC Commercial Director, said
“We are delighted to continue this fantastic partnership with Cadbury. It is an organisation which has shown a real and meaningful commitment to our charitable work and social dimension, and we are proud to extend this association with such a high-quality brand.”
Cadbury x Celtic FC
Nick Rogers, Cadbury Marketing & Sponsorship Lead for Northern Europe at Mondelēz International, said
“We’re delighted to extend our partnership with Celtic Football Club. As we approach our 200th birthday next year, we’re determined to continue to support communities and fans through our ‘glass and a half’ ethos alongside Celtic Football Club. Over the past few years, we’ve already made a significant impact through our limited-edition bars and raising funds to support Celtic FC Foundation and we’re only just getting started.”
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