C). Information We Collect
1. Personally-Identifiable Information
On our Site, we collect certain personally-identifiable information, such as name, gender, telephone number and e-mail address, about online visitors who choose to register on our Site or participate in our offers and programs. We don’t require you to register or provide personally-identifiable information to view our site or access much of its content, such as our many delicious recipes. But if you register, you may use certain additional features that allow you to e.g. receive or access your favourite recipes and participate in our interactive communities. Sharing this additional information with us also helps us customize your website experience. In addition, we may use the information you provide us to send you offers and information about Mondelez UK, its portfolio of brands and its partners. Here are the ways we collect personally-identifiable information.
2. Registration
To take full advantage of our offers, you may choose to register on our site. In the registration process, we sometimes request certain information (such as your contact information and age) so we can provide you with the communications you request, tailor our Site to better meet your needs and customize our contacts with you.
3. Contests, competitions and promotions
Our site contains notices of contests, competitions and games that you can enter. We use the information you provide to conduct the promotion (for example, to contact you if you’re a winner).
4. E-mail
When you ask us to send you updates, recipes or other content by e-mail, you may provide us with certain information like your e-mail address so we can fulfil your request.
5. "Contact Us" link
If you contact us through the ""Contact Us"" link on this site, we ask you for information such as your first name, e-mail address, and other information, so we can respond to your questions and comments. You may choose to provide additional information as well.
6. Shopping
When you purchase products or services from Mondelez UK, we request your billing information so we can fulfil your request. We use your billing information only to send you the items you ordered.
7. Send to a Friend
We may give you the opportunity to tell your friends about features or information on our websites. If you take advantage of our ‘Send to a Friend’ option, we ask you for your friend’s and your first name and e-mail addresses to send the information to them that you requested. We don’t keep or use your friend’s e-mail address for any other purpose.
8. Other site features
We offer visitors to our Site various features for their enjoyment, which we change from time to time. We may ask you to submit certain personally-identifiable information (as outlined in section 3(a)), so we can provide you with these features.
9. Questionnaires and surveys
We may ask our website visitors and purchasers to complete surveys and opinion polls to provide feedback on activities, attitudes and interests. These surveys help us understand the needs of our visitors and purchasers.
10. Information collected by automated means
We may use cookies, web beacons/pixel tags, log files, and other technologies to collect certain information about visitors to our Site, use of our online services, and interactions with our emails and online advertisements. For example, through these means, we may collect your browser type and operating system, viewed webpages, links that are clicked, IP address, sites visited before coming to our Site, emails we send that you open, forward, or click through to our Site.
You can set your Internet browser settings to stop accepting new cookies, to receive notice when you receive a new cookie, to disable existing cookies, and to omit images (which will disable pixel tags). Note that the opt-out will apply only to the browser that you are using when you elect to opt out of advertising cookies. Without cookies or pixel tags though, you may not be able to take full advantage of all of Mondelez UK’s website features.
Please see “Cookies” section for further information
11. Information collected from other sources
We may obtain information about you from other sources, including commercially available sources, such as data aggregators and public databases. This information may include name, demographic information, interests, and publicly-observed data, such as from social media and shopping behaviour. We may combine this information with the information we collect from you to help us tailor our communications to you and to improve our services and products.