How it now works?

To pre-book your fun-filled day out, make sure you follow the steps below then keep hold of your promotional pack to take along on your day out!

STEP 1 :

Cut out and retain the ticket voucher on your promotional pack(s).

STEP 2 :

Click HERE to our Merlin partner website to select the attraction you wish to visit.

STEP 3 :

Follow the steps to complete your booking and pay for your promotional ticket.

STEP 4 :

Check your email to ensure you’ve received an e-ticket confirming your booking.

STEP 5 :

On the day of your visit ensure you have your e-ticket and on pack voucher to gain entry.

2020 Campaign Promotional Packs

Attractions

Alton Towers Resort

With over 50 rides and attractions, two themed hotels, woodland lodges and luxury treehouses, Alton Towers Resort is Britain’s Greatest Escape!

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LEGOLAND® Windsor Resort

Explore over 55 interactive rides and attractions including the exhilarating new world LEGO(r) MYTHICA, opening May 2021.

Tap for more info

Chessington World of Adventures Resort

Leave everyday behind at Chessington. Gasp, giggle, shriek and scream as you see and do things you’ve never seen or done before!

Tap for more info

THORPE PARK Resort

Discover an island like no other with over 30 thrilling rides, fun attractions and exciting live events.

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Warwick Castle

Surround yourself with jaw-dropping history, magic, myth and adventure at the legendary Warwick Castle.

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London Eye

Standing tall on the south bank of the River Thames, nothing says iconic like The London Eye.

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DreamWorks Tours: Shrek’s Adventure! London

Step into the kingdom of Far Far Away where amazing DreamWorks animations and captivating storytelling awaits!

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Blackpool Tower Attractions

Discover one of Britain’s best loved landmarks, hosting amazing attractions and events for all the family to enjoy.

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Discover The Home Of Action-Packed Experiences

With ten epic experiences it will get you fully briefed, geared up and ready to climb, dive, fly, zip, leap, scramble and explore.

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SEA LIFE Aquariums

UK SEA LIFE Centres & Sanctuaries

Enjoy astonishingly close views of sharks, turtles and magical seahorses from underwater tunnels and bubble tanks.

Tap for more info

Birmingham

UK SEA LIFE Centres & Sanctuaries

Enjoy astonishingly close views of sharks, turtles and magical seahorses from underwater tunnels and bubble tanks.

Tap for more info

Blackpool

UK SEA LIFE Centres & Sanctuaries

Enjoy astonishingly close views of sharks, turtles and magical seahorses from underwater tunnels and bubble tanks.

Tap for more info

Bray

UK SEA LIFE Centres & Sanctuaries

Enjoy astonishingly close views of sharks, turtles and magical seahorses from underwater tunnels and bubble tanks.

Tap for more info

Brighton

UK SEA LIFE Centres & Sanctuaries

Enjoy astonishingly close views of sharks, turtles and magical seahorses from underwater tunnels and bubble tanks.

Tap for more info

Great Yarmouth

UK SEA LIFE Centres & Sanctuaries

Enjoy astonishingly close views of sharks, turtles and magical seahorses from underwater tunnels and bubble tanks.

Tap for more info

Hunstanton

UK SEA LIFE Centres & Sanctuaries

Enjoy astonishingly close views of sharks, turtles and magical seahorses from underwater tunnels and bubble tanks.

Tap for more info

Loch Lomond

UK SEA LIFE Centres & Sanctuaries

Enjoy astonishingly close views of sharks, turtles and magical seahorses from underwater tunnels and bubble tanks.

Tap for more info

London

UK SEA LIFE Centres & Sanctuaries

Enjoy astonishingly close views of sharks, turtles and magical seahorses from underwater tunnels and bubble tanks.

Tap for more info

Manchester

UK SEA LIFE Centres & Sanctuaries

Enjoy astonishingly close views of sharks, turtles and magical seahorses from underwater tunnels and bubble tanks.

Tap for more info

Scarborough

UK SEA LIFE Centres & Sanctuaries

Enjoy astonishingly close views of sharks, turtles and magical seahorses from underwater tunnels and bubble tanks.

Tap for more info

Weymouth

Madame Tussauds

Madame Tussauds

Rub shoulders with the stars, and party like a rockstar at the UK’s favourite wax attraction.

Tap for more info

Blackpool

Madame Tussauds

Rub shoulders with the stars, and party like a rockstar at the UK’s favourite wax attraction.

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London

The Dungeons

The Dungeons

Journey back to the past's most horrible bits! With immersive live shows, thrilling rides and hysterically horrible history.

Tap for more info

Edinburgh

The Dungeons

Journey back to the past's most horrible bits! With immersive live shows, thrilling rides and hysterically horrible history.

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London

The Dungeons

Journey back to the past's most horrible bits! With immersive live shows, thrilling rides and hysterically horrible history.

Tap for more info

York

The Dungeons

Journey back to the past's most horrible bits! With immersive live shows, thrilling rides and hysterically horrible history.

Tap for more info

Blackpool

LEGOLAND® Discovery Centres

LEGOLAND® Discovery Centre Birmingham

Our Discovery Centre in Birmingham is the ultimate indoor LEGO ® playground. It is designed specifically for children aged 3-10 years to enjoy – everything is child sized!

Tap for more info

Birmingham

LEGOLAND® Discovery Centre Manchester

Our Discovery Centre in Manchester is the ultimate indoor LEGO ® playground. It is designed specifically for children aged 3-10 years to enjoy – everything is child sized!

Tap for more info

Manchester

FAQs

What do I get with my promotional Merlin voucher?
The Cadbury Free Ticket offer entitles the voucher holder to a free Child or Adult entry ticket with the purchase of one full gate* priced Adult entry ticket to one of the participating Attractions, to the same Attraction on the same day.
  * “gate” prices are referred to on some Attractions’ websites as “on the day”, “on the door”, or “on the gate” prices.
How old do I need to be to visit the attractions?
There is no age restriction to visit our attractions, all ages are welcome from 0-100! However, some of our attractions are better suited for different age groups. We recommend checking your chosen attraction website for more details.  
Under 3’s go free at all attractions except the LEGOLAND® Windsor Resort where under 90cm go free – for full details please check the attraction websites.
When will my voucher expire?
2020 Promotional vouchers are valid until 30th September 2021
2021 Promotional vouchers are valid until 31st July 2022

When do the attractions open and close?
Resort Theme Parks are now open for 2021! Restrictions on indoor rides and entertainment remain in place for the time being- we recommend checking the website of the attraction you wish to visit for more details. Unfortunately, in line with government guidance our Midway attractions remain closed currently, however will be back open soon! For a full opening calendar please check your chosen attraction website.
Are there any exclusions?
Voucher EXCLUDES the following dates.  All dates are inclusive:
AttractionExclusion Dates
All Merlin AttractionsFriday 30th and Saturday 31st July 2021, Every Friday, Saturday and Sunday in August 2021 and 25th December 2021
The London Eye2nd- 4th April, 26th- 31stDecember 2021
The London Dungeon22nd- 23rd, 29th -31st October 2021
The York & Edinburgh Dungeons31st October 2021
Thorpe Park16th,17th, 23rd, 24th – 31st Oct 2021
LEGOLAND Windsor Resort5th– 7th November 2021
Alton Towers Resort 5th-7th November 2021
Blackpool Tower Eye, Blackpool Dungeons, Madame Tussauds Blackpool Friday 16th- Sunday 31st October 2021
Can I share my voucher with a friend?
Yes, you can share the voucher with your friend, but remember each voucher can only be used once and will be taken in exchange for your tickets.
Can’t find the answer to your question?
Click here to read the full terms and conditions (2020) & (2021) or email us at Promotions@Merlinentertainments.biz