Exciting news… we’re giving Cadbury lovers even more choice when picking their favourite treat, with a 30% less sugar version of our classic Cadbury Dairy Milk. Hooray! Hitting shelves in 2019, you’ll find it in-store alongside the original bar.
Helping chocolate-lovers to manage their sugar intake better, the new bar has been two years in the making. Our team of scientists, nutritionists and chocolatiers have been working away to achieve the much-loved Cadbury taste, with 30% less sugar, no increase in calories, and absolutely no artificial sweeteners.
With their understanding of flavour technologies and material science, our development team have successfully replaced the physical functionality of sugar with fibre, preserving the structure of the chocolate and the unique texture of Cadbury Dairy Milk!
And it’s not just the smooth texture that makes Cadbury Dairy Milk with 30% Less Sugar so delicious – it tastes great too! Our consumer research throughout 2017 and 2018 received fantastic feedback, with an official ‘Outstanding’ score in the most recent tests.
This new addition to the Cadbury Dairy Milk range is just one of a number of lower sugar alternatives that we have planned over the next two years. It’s part of our commitment to giving chocolate-lovers the opportunity to enjoy their favourite treats in moderation, and as part of a balanced lifestyle.