We’re pleased to announce that we’re renewing our long-term partnership with Tottenham Hotspur, so that together we can keep delivering on our shared commitment to support local communities and promote inclusivity.
This season, we’re going to be creating a more inclusive environment on matchdays, as we launch our renewed partnership with the release of a short film telling the story of Zak, a British Sign Language (BSL) steward at Tottenham Hotspur Stadium. This is supported by our ongoing campaign “Sign with Fingers”, where we’re aiming to encourage the learning of British Sign Language to make more people feel part of the conversation, including at football matches.
Since our partnership began in 2020, we’ve delivered some incredible initiatives together, including the Hotspur Heroes campaign, that highlights Spurs fans that go the extra mile in support of their communities. In the coming years, we’re going to keep collaborating to bring even more money-can’t-buy experiences for fans, as well as making Tottenham Hotspur an even more inclusive and accessible place to enjoy the beautiful game.
Nick Rogers, Sponsorship Lead for Northern Europe at Mondelez International, said:
"Cadbury are dedicated to displaying generosity and fostering inclusivity in the game, and we are proud to have incorporated British Sign Language into the partnership announcement, emphasising the importance of including everyone in the conversation. As we approach our 200th birthday, our commitment to supporting communities and fans has never been stronger. Over the past three years, we've made a significant impact already, and we're only just getting started.”
Fran Jones, Partnerships Director at Tottenham Hotspur said:
“Diversity and inclusion is at the heart of everything we do – in Cadbury, we are proud to have a partner that shares our values and we look forward to developing further initiatives in support of our fans and local communities over the coming years.”
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