We’re thrilled to announce that we’ll be continuing our partnership with Chelsea FC, having worked together since 2020 to deliver generosity-focused community initiatives, driven by our shared values and belief that there is a ‘glass and a half in everyone’.
We’ll be bringing even more new opportunities to engage with Chelsea’s fanbase, creating delicious co-branded products, national campaigns, and putting community at the heart of our partnership.
For the new season, we’ll be joining forces to support and promote greater inclusion for the deaf community across the country. This follows insights from last year’s Cadbury Fingers & the National Deaf Children’s Society campaign, where research revealed 27% of Brits said they don’t know how to approach or talk to someone who is deaf, creating barriers between deaf and hearing people, and leading to missed moments of connection.
As our partnership continues, we’ll continue to build on the community-driven initiatives and projects such as the Edge of the Box Club, where together we’ve been providing support to small businesses, start-ups, and entrepreneurs by delivering much-needed skills training, knowledge and connections, and donating key advertising space at Kingsmeadow – the Chelsea FC Women’s home ground.
And that’s not all. We’re going to be bringing fans even closer to their favourite club. When the 2023-24 season kicked off we launched our biggest EVER ticket giveaway, offering fans the chance to win thousands of prizes every week, including hospitality experiences, match tickets and cash prizes. (find more about the latest Cadbury competitions here.
Tom Glick, President of Business, Chelsea Football Club said:
“After three highly successful years as partners, we are thrilled to extend our relationship with Cadbury (...) We are proud of the impact that our partnership has had for our fans, both locally and internationally, and we look forward to continuing this work to support small business and our community. Our commitment to amplifying community-driven initiatives starts today, with the inclusion of a Chelsea fan from our deaf community, in our renewal announcement.”
Cadbury x Chelsea fc
Nick Rogers, Sponsorship Lead, Northern Europe and Mondelez International, said
"We're thrilled to extend our partnership with Chelsea Football Club. We'll bring even more exciting products and experiences to our consumers while continuing to make the game more inclusive for all fans. At Cadbury, we're dedicated to supporting families and fans, and our shared 'glass and a half' ethos with Chelsea has never been more important, as we approach our 200th birthday. In the last three years, we've supported over 700 businesses and 200,000 fans nationwide, donating millions of pounds worth of sponsorship assets. And we’re only just getting started!”
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