The Cadbury new product department may not be staffed by mysterious elves or people who wave magic wands but it’s every bit as magical.
We employ the very best new product people in the business and they spend all their working hours inventing, experimenting and playing with chocolate, and coming up with all sorts of weird and wonderful ideas. A great many of these ideas will never go further than someone’s desk; but the most delicious will end up on the shelves of your local shop.
Our new product teams come from many different backgrounds. Some of them are master chocolatiers, some come from a professional catering background, and others are scientists. But they’ve all got something in common; a love and understanding of chocolate that borders on obsession.
Read about where our chocolate ideas come from