Double Decker- A twin layered product with interesting combinations of crispy cereals and nougatine, wrapped in delicious Cadbury chocolate
History
Double Decker has satisfied bigger hunger breaks since 1976. The Double Decker name was inspired by the British obsession with double decker buses in the 1970's.
Positioning
The zany hunger-buster!
Advertising
Double Decker has been consistently advertised.
The last campaign featured comedian Charlie Chuck with the appropriate endline...."Are you missing something up top?"
Did you know?
Double Decker is flavoured with a small amount of coffee.