Description: A glass and a half of milk in every half pound bar of chocolate. 

Product Range: As well as the classic Cadbury Dairy Milk, we make Fruit & Nut, Whole Nut, Caramel, Caramel Nibbles, Bubbly, Crunchie Bits, Turkish, and Bar of Plenty range.

Brand history:
In June 1904, George Cadbury and his team of confectioners created a chocolate containing a ‘far higher milk content than previously known’ to challenge the Swiss domination of the chocolate market.  After names such as ‘Highland Milk’ and ‘Dairy Maid’ were considered, Cadbury Dairy Milk (CDM) was launched in 1905 and became an instant success.  Over 100 years later and the recipe is relatively unchanged and is kept under lock and key in a safe within Bournville. 

Cadbury introduced its famous ‘Glass and a half of full cream milk in every half pound’ slogan in 1928, but the world-famous symbol was only used in advertising.  It would be another half-a-century before the design was used on packaging. 

By the mid 1920s, CDM had become the best selling chocolate brand in the UK.  Today, CDM remains the UK’s number one chocolate brand and is worth more than £360 million.  More than 65% of the British population will buy CDM at least once a year.  It is also an international favourite, enjoyed by millions of people across 30 countries. 

In March 2009, Cadbury announced a commitment to use 100% Fairtrade cocoa in blocks of CDM, re-energising the cocoa farms in Ghana that supply Cadbury with the cocoa bean.     

Target audience: 21-29 year old females, but a great deal of interest comes from the 45 years+ consumer as well. 

Brand value: The CDM brand is worth approximately £360 million in the UK.

Did you know…
500 million bars are made each year, in the UK.
Enough of Cadbury Dairy Milk is sold every year to cover every Premiership and Nationwide league pitch – five times over. 
The amount of milk used in a year’s production of CDM chocolate would fill 14.4 Olympic-size swimming pools. 

Please click on the following links for more information and insight intothe Cadbury Dairy Milk brand:

http://www.cadburydairymilk.co.uk

http://www.aglassandahalffullproductions.com