Cadbury Milk Tray - 1915

Milk Tray has maintained its popularity since the milk chocolate assortment - made with Cadbury's Dairy Milk - was first introduced in 1915.

The name 'Tray' derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers.

The half-pound deep-lidded box with the traditional purple background and gold script was introduced in 1916, followed by the one-pound box in 1924.

With its stylish, no frills presentation, Milk Tray was the assortment for everyday, not just special occasions, and represented the best buy in chocolates for millions of people. The pack design has been regularly updated and the assortment itself has changed in line with consumer preferences.

By the mid-thirties the Cadbury's Milk Tray assortment was outselling all its competitors. Today it is still one of the most popular boxes of chocolates in this country.