1868 Richard Cadbury designed chocolate boxes
1875 First Easter egg appears
1896 The first artist employed by Cadbury
1900 Cecil Aldin’s posters and press ads
1905 Cadbury tree symbol designed
1915 Milk Tray launched
1920 Cadbury change full range from lilac to purple
1921 Cadbury script logo first appears
1928 Glass and a half full symbol introduced
1932 Famous artists chocolate boxes
1938 Cadbury Roses appeared
1950 Easter egg carton invented
1952 Norbert Dutton redesigned packaging
1985 Corporate identity tackled
2003 Complete consistency achieved
2007 Purple Goes Green initiative launched
2008 Cadbury Treasure Eggs launched
1868
Richard Cadbury created beautiful chocolate box illustrations based on flowers, scenic views and his children.
1896
Sophia Pumphrey, the first artist to be employed by the company, joined Cadbury.
1900
Cadbury commissioned Cecil Aldin, a popular local artist, to produce a series of illustrated posters and press ads.
1905
William Cadbury commissioned the first proper Cadbury logo from Georges Auriol who also designed the signs for the Paris Metro.
1915
Milk Tray was launched: a chocolate assortment delivered to shops in 5 ½ lb boxes, and arranged on trays for sale.
1920
The packaging of Cadbury’s full range is changed from lilac to purple, giving its rich eating experience the colour’s Royal association. (the first purple box appeared in 1913)
1921
The famous Cadbury script logo first appeared (on the transport fleet). It was based on the signature of William A. Cadbury.
1932
Cadbury launched chocolate boxes illustrated by famous artists including Arthur Rackham, Mark Gertler and Dame Laura Knight.
1938
Cadbury Roses first appeared in the twist-wrap market, with their distinctive blue packs and tins with a red rose design.
1950
Bill Horrocks and John Waddington invent the Easter egg carton after finding inspiration in lightbulb packaging.
1952
The script logo began to be used across major brands when the moulded range was redesigned and promoted under the Cadbury name.
1985
Corporate identity was tackled, with the Cadbury name only used on chocolate and cocoa products, and a consistent Cadbury logo.
2003
Complete brand consistency was achieved across all products in this year.
2007
‘Purple Goes Green’ launched, to shrink Cadbury’s environmental footprint, reducing packaging by 10% and gift packaging by 25%.
2008
Eco-friendly Cadbury Treasure Eggs launched for Easter. Instead of cardboard boxes, they just have foil wrapping to reduce packaging.